Business Community Recovery
Although economic recovery can be slow and patterns of tourism have generally declined as a result of the COVID outbreak, economic development organizations are re-visioning strategies and providing new guidance in response to these changing circumstances. The New Mexico Economic Development Department, in partnership New Mexico Main Street, recently hosted a free webinar dedicated to building community development recovery strategies. The presentation, which targets community leaders, offers a general framework and specific suggestions that can be useful for individual businesses or business clusters. These suggestions include: shifting marketing strategies to accommodate “new consumer habits” and heightened safety concerns; increasing the use of outdoor spaces to provide better social distancing options for shoppers; and providing regular “welcome back” media and mini-events that invite residents and visitors back to the business district. You can review the full presentation here or browse the full selection of recorded webinars on the New Mexico Main Street website.
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